I Will Not Be Bought

I Will Not Be Bought

I Will Not Be Bought

Welcome- I Will Not Be Bought
We realize you have many choices in websites, and we thank you for choosing I Will Not Be Bought. By now, you’ve probably seen our article in the May 2010 issue of Alternative Press (AP) and we are so thrilled you’re taking the time to check us out.

In a nutshell, we are a rock band with a mission-- to show you behind the curtain of marketing so that you take greater care in how you consume. Many of America’s social problems could be solved by more carefully examining the information we are given. As a very literal example, two-thirds of Americans are overweight, including nearly one-third of kids. We’ve become mindless about how we eat, and it shows.

Media works by manipulating how you think and what you value to control how you spend your money. With the creation of image manipulation software like Photoshop, photos in ads are airbrushed to remove blemishes, pores and lines, so that the model in the ad doesn’t even look like model who took the original photograph. This idea of magazine beauty makes us feel like we aren’t pretty enough, so we buy products to try to look like these "perfect" models. This image of beauty is not only impossible, it's bad for your self-esteem. And that's what makes is such an excellent business plan.
I Will Not Be Bought

We believe that your greatest weapon against the influence of advertising is having the tools to interpret what you see and a place to celebrate your struggles. When you are solid in your own self-worth, you can’t be manipulated by distorted pictures. We have been touring our live show for several years now, and this interactive web community is an exciting step in continuing our mission. Warning: You might feel important when you spend time here. And that’s exactly the point. What you contribute here will be turned into music, books and at some point, a television show.

Your thoughts about the media and nutrition may have shifted during this website experience. And we hope you will come back!

Sincerely,
Sister & Brother Jayne

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Offensive Advertisement of the Week (5-3)

The Trouble with "Diet Advice", Even from a Top Dietitian

This week, I had the pleasure of being quoted on one of the fastest growing websites for women, BettyConfidential.com for an article titled, “Top Diet Tips from Top Dietitians.” With our extensive training, science-based curriculum, and standardized certifications, registered dietitians (those with an ‘RD’ after their name) are the nutrition experts. I was excited to see an article that featured diet advice based on science from my esteemed colleagues, not just hearsay advice from health nuts.

When the article went live, my quote on deceiving portion sizes was accompanied by this photo:

See the full article here:
http://www.bettyconfidential.com/ar/ld/a/More-Top-Tips-From-Top-Dietitians.html?pageID=3

My quote for people trying to lose weight to be more mindful of soda portions was visually represented by an extremely thin woman coving her face in despair at the numbers that she has just seen on the scale. Unlike the audience that I was requested to write for, this young woman does not need to lose weight. In fact, she could stand to gain a few pounds, and could add a few strength-training sessions to her exercise routine in order to build more muscle.

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